Private campaigns for senior operators

Your job search needs a GTM Job Engine, not another CV rewrite.

We build a private GTM Job Engine around your senior search: positioning, personal homepage, hiring signal radar, contact mapping, approved outreach and weekly Market Ops. You keep the agreed campaign assets and stay in control of what is sent.

Apply for a founding campaignSee how it works
Maximum 3 candidatesWe only work with up to 3 people at any one time.
Not reverse recruitingNo applications. No agent role.
You stay in controlAll content approved by you.

Senior job search is now a GTM problem.

Most senior candidates are told to polish their CV, apply more and network harder.

Fine. Also not much of a strategy.

The best opportunities are often scattered across ATS pages, company movement, founder posts, investor signals, team build-outs and timing. The useful work is spotting the signal, mapping the right people and deciding where to act.

Part one

GTM Job Engine

The working campaign infrastructure built around your search, so you have a clearer way to track the market, manage outreach and stay focused on the right opportunities.

Positioning

Clear target-market positioning, not generic executive waffle.

  • Role and market focus
  • Personal homepage content
  • Proof points and narrative
  • Target company and role profile

Campaign operating system

The working structure for tracking companies, roles, contacts, signals and next actions.

  • Target company universe
  • ATS/company signal tracker
  • Contact and campaign tracker
  • Weekly priority log

Outreach assets

Messaging and action lists that stay human-approved and ready to use.

  • Contact map
  • Message library
  • Outreach queue
  • LinkedIn action list
Part two

Market Ops

Once the engine is built, Market Ops keeps it moving: signals, contacts, timing, prioritisation and approved outreach.

Weekly market cycle

  • Review new ATS and company signals
  • Manually review public LinkedIn, Reddit and X signals where relevant
  • Look for early signs of intent: hiring chatter, founder posts, funding news, product launches and team build-outs
  • Prioritise strongest-fit opportunities
  • Map relevant people
  • Find and verify emails where available
  • Add recommended contacts, signals and message angles to the tracking spreadsheet
  • Flag suggested next actions for candidate approval: connect, comment, pause, suppress, or move into email outreach
  • Only move approved contacts into the email outreach queue

Judgement, not volume

This is not a spam cannon. Each campaign is curated around fit, timing and signal strength.

  • Low-volume, relevant outreach
  • Candidate-approved messaging
  • Channel conflict prevention
  • Weekly priorities and next actions
Trust boundary

AI helps watch the market. It does not pretend to be you.

Your voice stays human. The market radar gets sharper.

All outbound content is reviewed and approved by you before anything is sent. If an email campaign is used, the messaging is signed off first. Nothing is randomly generated and sprayed into the market.

LinkedIn actions are taken manually by you. We may suggest who to connect with, what to comment on, or what to say. We do not log into your LinkedIn, automate LinkedIn, scrape LinkedIn, or send LinkedIn messages for you.

The AI-assisted part sits inside Market Ops: identifying new roles, hiring signals, funding news, product launches, company movement and possible intent.

How it works

Two ways to use the service. Build the engine and take it over, or have the engine built and operated with you.

Option one

GTM Job Engine Build

For senior candidates who want the infrastructure built and handed over.

  • Positioning and homepage
  • Campaign tracker
  • Target universe
  • First ATS/company scan
  • First contact batch
  • Message templates
  • Handover guide
Option two

GTM Job Engine + Market Ops

For senior candidates who want the engine built, then actively fed and operated across a 3-month campaign.

  • Everything in the build
  • Weekly signal review
  • Contact mapping
  • Email discovery where available
  • LinkedIn action lists
  • Message iteration
  • Weekly prioritisation
Handover

Useful assets, not a black box.

At the end of the work, you keep the agreed campaign outputs created for your search. The deeper sourcing, search and Market Ops methodology stays with us.

What you keep

  • Homepage content and campaign positioning
  • Target company list and contact records created for your campaign
  • Tracker spreadsheet, including campaign status, outreach queue and next actions
  • Approved email outreach sequence content and campaign structure, so the engine can keep being fed if you take it over
  • Message drafts, outreach history and campaign notes
  • Open conversations, reply context and recommended next actions

What remains ours

  • Underlying search methodology
  • ATS discovery and X-ray search logic
  • Market Ops workflow
  • Internal templates, tools and research processes
  • Proprietary operating know-how used to find, qualify and prioritise the right opportunities

Founding campaign pricing

The first campaign is priced as a founding-client pilot while the workflow is tested and refined.

GTM Job Engine Build

POA

Build and handover only. Pricing to be confirmed after the first full campaign workflow is tested.

GTM Job Engine + Market Ops

$7,500

First founding campaign only. Paid as $2,500/month for 3 months, monthly in advance.

Future campaigns are expected to be priced higher once the operating model is proven.

Who this is for

Good fit

  • VP Sales / Head of GTM
  • Revenue leaders
  • Product leaders
  • Ops / Chief of Staff
  • Talent leaders
  • Fractional execs
  • C-suite operators
  • Senior leaders targeting startup, scaleup or investor-backed companies

Not a fit

  • Junior candidates
  • Cheap CV help
  • Mass job applications
  • Guaranteed interviews
  • Someone to act as your agent
  • Automated LinkedIn activity

About Paul

Paul Wilkin is a recruiter and fractional talent partner with 30+ years in recruitment, market mapping, sourcing and startup hiring.

This service applies the mechanics of GTM and recruitment research to senior job search, without pretending to be a magic job machine.

What this is not

No awkward grey area. No reverse-recruiting cosplay.

  • We do not act as your recruiter, agent or employment representative.
  • We do not apply for jobs on your behalf.
  • We do not guarantee interviews, offers, employment or income outcomes.
  • We do not negotiate employment terms for you.
  • We do not log into LinkedIn or automate LinkedIn activity.
  • You remain in control of who is contacted, what is sent and which opportunities you pursue.

Interested in being the first founding campaign?

This is intentionally capped and private. If your search is senior, startup-focused and you want a proper GTM Job Engine behind it, email me directly and I’ll come back to you personally.

Please include a short note on your background, target role type, target market and where your search is currently getting stuck.